Discover cities with one click.
Just hover with your mouse on the map and you will see it coming alive and giving you more possibilities to interact: you now get a useful overview of what kind of additional information we have in a specific city to enrich the pure mapping experience.

The project was made in Nokia,

Art Direction UI/UX: Gianpaolo Tucci
User Lead: Vitorio Benedetti

Playing with typography, drawings and colors during a sick night, inspired by The Hollow Men.

Wave is an application that allow user to create custom music playlist, in car domain. According to the passegers with a device, the application became a kind of Hub, it creates an automatic playlist, creating a match between the common music gender/artist/etc of the micro community.

There's the possibility to share the playlist "on the road" with the marco community, or to receive push notification about possible tracks that matches the current playlist, from other drivers in proximity.

The last part of the application is a game, that allow users to have a proper drive behaviour.
Setting a song, the user can syncronize the music bpm of that song with the car speed (+ speed = - bpm) so to keep a correct music flow, the driver has to take care about the speed limit.

Frame is an Online Design laboratory for a community of 3 kind of actors: the designers - the university - the industries -

Using the metaphor of the “laboratory”, Frame aims to create and support online design communities by offering collaboration tools and visibility to three categories of users: Designers, Universities and Companies.
Frame acts as an idea incubator and as a platform where designers can trace the creative process, deposit documentation and resources and visualize each step of a project's progress.

Each project is visualized as a polygon. Each face of the polygon represent a Project's team player and the colored aura, or "soul" around the project represents the activity level so that a user can quickly get visual feedback on the project status. Additional information, such as project description, is obtained by rolling over an inner side of a given polygon.

The interface provides with visualization options such as grouping modalities, chronological order, project families, etc.

As a collaborative platform Frame allow users to:

- Set their availability (i'm traveling in NY for a week and am available on the net to meet up and be
part of a specific task of the project process)
- Define and build an International project team according to required skill-sets
- Inspect the project process by accessing the information about the relation between people and documents in real time
- Access, as a project initiator (industry), the design process overview, with the possibility of leaving comments and ratings
- Develop their reputation based on publicly available evaluations and feedback from project leaders.

Frame was selected as one of the 5 most relevant projects by The "Ministero Italiano di Politiche e Sviluppo"- Rome
was exhibited at " La Triennale di Milano"- Milan
was exhibited at "Design in Mostra" - Naples
was written up on "Nova 24 del Sole 24" - insert on technology on Italian newspaper

Team members
Gianpaolo Tucci, Caterina Fiorentino, Mauro d'Alessandro, Claudio Moderini

2009

I worked as Art Director on this project of Barilla web portal and community.
The project is based on a content aggregator that through different macrocategories (Tipical products, Recipe and menu, Regions, Itinerary, Nutrition, How To, Barilla products) shows the relationship between contents according to those different categories.
Choosing a recipe, users can browse an overview of the content of the ingredients, the region of the recipe, how to make it, with which barilla's product is made, etc.
All the contents are sharable, there's the possibility to download and print the pdf version of the recipe, to filter the content and to check the food dictionary.

With the release 02 there will be the community part.

This project was made in LBi Italy.

Application for Alfa Romeo Giulietta to promote Real Experience event in different location around Italy.
This event is for the Alfa Romeo Dealers to promote the Giulietta, giving to users the possibility to:
°discover all the features of the car
°discover performance details
°request a test drive in 3 different modalties.

The interface provide an interactive video experience.
Users can swipe the car in 4 different point of view and each of them is showing different point of access to related content (video or Interactive pages)
There is also a quick overview menu to the direct access to the contents pages, or to activate the automatic content tour mod. Selecting the content macrocategories, the tour starts navigating the app automatically.

The app will be released soon also on the Apple store

This project was made in LIQID
All the videos were made by Frame

Project pitch for Certilogo.

Certilogo provides consumers the opportunity to quickly and easily verify the authenticity of a purchase. When you purchase a Certilogo-tagged product, the authenticator process can provide you with verification that you have purchased an original.

- Home page variations
- Authenticator process
- Authenticator tour

The project was made in LIQID

This was a project pitch for Benetton.
The application was able trought a 2dbarcod reader to show in augemented reality media contents like models with Benetton clothes and to give all the information about the outfit composition.
From the outfit details, people can choose the pice they like, add it into the wishlist, share it or find where to buy it with the colors and sizes avaiability.

The other section of AR was able to show where the other POI where all around the city.
There was also a news section and offline full catalogue

The project was made in LBi Italy

Various Digital campaigns for Alfa Romeo Giulietta, Mito and Fiat Freemont

- Landing experience
- Banners
- Dem

Digital Campaign for Alfa Romeo Giulietta.
Innvoative Banners variations with focus on Alfa Giulietta D.N.A.

Banner and Skin for:
Yahoo.it
Linkedin.com
La gazzetta.it
La Stampa.it

The project was Made in LIQID

Archive of logotypes and identity I worked on

I worked as Art Director and Interaction designer for this Facebook app for the launch of the new Gucci "sunglasses WEB".

The app allows users to create in 3 simple step a video message.
Starting from existing videos, users are able to choose:
- The messanger from a variations of 3 Male and 3 Female
- The mood that is represented by the sunglasses model
- To customize the video with a personal message

36 viral videos
6 moods variations
4 new sunglasses model for Man e Woman


So after the video customization users can post this funny video on friends wall, or to send it as a private message

The project was made in LIQID in collaboration with AMBITO 5

Physical computing workshop at Domus Academy using Arduino - Project leader Massimo Banzi

Abstract
Define different interactive spaces inside the shop for provide information and suggestion to create a sort of communications among the brand and the clients offering them the opportunity to discover the well-match of products for support a total look of the brand.

Objective
Stimulate the customer to dress a total look of brand
- Provide information about the products to customer in relation the well-matched of the those - Provide information about the products (price, material….)
- Provide different experience to share with the costumer in relation to the season theme
- Provide the playful of the shopping experience

Concept
The focus of our project is to provide visual informations of the relation between different products in the shop, or basic information of a selected product, translating the human behaviours into a actions to activate those.

Purpose
Create a funny and useful shopping experience for help the clients to discover the well-match of product for dress a brand total look

Value and potential
- Scale the project from the whole shop to a single special room where show a selected amount of products
- Exploring other way to show the well-match of the products (ex. light in a dark room)

The project was made during interaction design Master course in Domus Academy - 2008

Team
Gianpaolo Tucci
Chu-Hsian Chen
Hyeonjeong Jeon

Deforms is a series of handmade chairs
material wood hand made painted as also the pillows.

The project was realized with Salvatore Colantuono.