Alfa Mito SBK - Parallax landing experience & digital campaign for youtube masthead and basic formats.

The project was made in LIQID

I worked as art director and Interaction designer on this project for the launch of Alfa Romeo Giulietta. This is an interface for 220 Interactive totem all around Italy positioned in the Alfa Romeo dealers.
All the interface is controlled by a knob trought Arduino. By the Knob rotation and pressure, users are able to browse and select all the contents.

There are 2 different areas:

/ / The car configurator
/ / The discovery area

The project was made in LBi Italy

Human body de(CON)struction

Frame is an Online Design laboratory for a community of 3 kind of actors: the designers - the university - the industries -

Using the metaphor of the “laboratory”, Frame aims to create and support online design communities by offering collaboration tools and visibility to three categories of users: Designers, Universities and Companies.
Frame acts as an idea incubator and as a platform where designers can trace the creative process, deposit documentation and resources and visualize each step of a project's progress.

Each project is visualized as a polygon. Each face of the polygon represent a Project's team player and the colored aura, or "soul" around the project represents the activity level so that a user can quickly get visual feedback on the project status. Additional information, such as project description, is obtained by rolling over an inner side of a given polygon.

The interface provides with visualization options such as grouping modalities, chronological order, project families, etc.

As a collaborative platform Frame allow users to:

- Set their availability (i'm traveling in NY for a week and am available on the net to meet up and be
part of a specific task of the project process)
- Define and build an International project team according to required skill-sets
- Inspect the project process by accessing the information about the relation between people and documents in real time
- Access, as a project initiator (industry), the design process overview, with the possibility of leaving comments and ratings
- Develop their reputation based on publicly available evaluations and feedback from project leaders.

Frame was selected as one of the 5 most relevant projects by The "Ministero Italiano di Politiche e Sviluppo"- Rome
was exhibited at " La Triennale di Milano"- Milan
was exhibited at "Design in Mostra" - Naples
was written up on "Nova 24 del Sole 24" - insert on technology on Italian newspaper

Team members
Gianpaolo Tucci, Caterina Fiorentino, Mauro d'Alessandro, Claudio Moderini

2009

I worked as Art Director on this project of Barilla web portal and community.
The project is based on a content aggregator that through different macrocategories (Tipical products, Recipe and menu, Regions, Itinerary, Nutrition, How To, Barilla products) shows the relationship between contents according to those different categories.
Choosing a recipe, users can browse an overview of the content of the ingredients, the region of the recipe, how to make it, with which barilla's product is made, etc.
All the contents are sharable, there's the possibility to download and print the pdf version of the recipe, to filter the content and to check the food dictionary.

With the release 02 there will be the community part.

This project was made in LBi Italy.

iPad application and Touchscreen application for Hotpoint Ariston Brand.
This App was made for a specific exibiton of all the Hotpoint's products in Rome at Cinecittà.

Using the app, users can discover all the features and design style of the hotpoint's products and the brand values and technology, browsing contents as videos images and text esplanations.

The project was made in LIQID

Project pitch for an iPhone application for Scholtès.
Using this applications people were able to choose from Scholtès catalogue, the product they liked and using Augmented reality have a look on how the fit in the house.

The project was made in LIQID 2011

I worked ad Art director for this Mobile application for Allianz Bank's Financial Advisors,
Trough this application they have a quick access to all the Functionalities form the client list, the products, the performance status to the markets trends.

This projects was made in LBi Italy

Web presence pitch for Hotpoint, international brand of domestic appliances.
The online version could have some little changes

www.hotpoint.it

Mircosite to support the events Giulietta Real Experience in different locations around italy.
During this events, people using the Giulietta Real Experience app for iPad (take a look to this project) were able to request a test drive, and to download different itinerary on navigator control (TOM TOM - Garmin - etc) of italian regions.

This microsite to gives the possibility to all the people, also the one haven't the possibility to be during the events, to request a test drive and to download the itinerary.

This project was made in LIQID

Digital Campaign for Alfa Romeo Giulietta.
Innovative format of banner solution with focus on new technologies and safety drive of Giulietta.

Banner and Skin for:
Msn.it
Yahoo.it
Repubblica.it
La Stampa.it
Tiscali.it
Virgilio.it

The project was Made in LIQID

My solutions are based on the concept of taking, and re-mix togheter, giving a new interpretation to the most significative elements of the already existing plus8 logotypes without choosing one.
I defined one core of the logotype in using a new contemporay shape, and combining different elements all around, it will be a logo that rapresent all the evolution of the plus8 logotypes.

I worked as Art director and Interaction designer on this web presence for the Sponsorship of CEV indesit Champions league.

This project is based on a community where users can upload, share and comments and rate funny video that simulates volley action with the possibility to win the tickets for the Champions league final.

After the registrations users are able to upload their video gallery, to browse all the videos form the community and to check the status of tournament.

This project was made in LBi italy.

The natural contours and organic forms of this, modern lounge chair are inspired by the anatomy of insects.
in relation to the pressure exercised on the back the legs open themselves to supply the greater comfort.