WORK.ARCHIVE
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Work 1/7 - Interactive Experience / Physical Computing
Alfa Romeo - Interactive Kiosks. Defining a new social immersive and experience to discover, customize and pre-order your own car before the launch.
Work 1/7
Alfa Romeo - Interactive Kiosks. Defining a new social immersive and experience to discover, customize and pre-order your own car before the launch.
We envisioned and phisically developed 220 Totems - Interactive Kiosks - to be placed in all Alfa Romeo show rooms in the whole Italian territory. I worked Art Director & Interaction designer, defining and delivering the whole experience. Partnering with 3d motion designer and developers. The whole navigation interactions are based on Knob limitations (rotate & press) and made possible with the usage of Arduino.
Work 2/6 - Product Design UX/UI / Design System
Google - account includes new features to more easily navigate your account, more prominent security and privacy options, and detailed summaries of relevant information associated with it
Work 2/7
Google - account includes new features to more easily navigate your account, more prominent security and privacy options, and detailed summaries of relevant information associated with it.
GDPR / Privacy Regulation, defined a new level of User Privacy to be addressed in digital products. My task has been to Re-Define & Re-Shape the new Google Account experience from concept vision towards implementation on Web & Web Mobile, to provide Google Users full control and understanding of shared data. Billions of people have now visited their Google Account and over 20 million people do so every day.
Work 3/7 - Product Design UX/UI / Software Workflow
Carl Zeiss - Workflow automated platform to address the fragmented software solution landscape in microscopy, a platform that enables easy software workflow development and deployment.
Work 3/7
Carl Zeiss - Workflow automated platform to address the fragmented software solution landscape in microscopy, a platform that enables easy software workflow development and deployment.
Client: Carl Zeiss
Year: 2017
Role: Cretive Director / Design Lead
Client: Carl Zeiss
Year: 2017
Role: Cretive Director / Design Lead
Users can rapidly develop modules on the platform using any coding language of their comfort. These modules are private by default but users can choose to share them with the platform community. The modules can then be put together into meaningful workflow and executed, all in the cloud.
Work 4/7 - Product Design UX/UI / Connected Platforms / Design System / Service Design / Strategy
HERE App - Makes city navigation effortless whether you need a taxi, public transportation or drive on your own. Book a taxi in a single tap or navigate with routes and turn-by-turn guidance.
Work 4/7
HERE App - Makes city navigation effortless whether you need a taxi, public transportation or drive on your own. Book a taxi in a single tap or navigate with routes and turn-by-turn guidance.
I've been working for several years at Nokia Maps, and following in the transition to the rebranding of the company's location application division to the new identity: HERE. I've been Covering several roles and responsabilties. Design Principles definition and related methodology of application, features and product evolution for web & mobile natives, ensuring coherency and alignment being horizonatl Principal Designer across all verticals, and as well envisioning new business opportunities partners with the Design Forward team.
+35% NPS score with Web product realease
2nd Best App after Google maps on App store and Google play
Read full case study
Work 5/7 - Visual Design / User Experience / Configurator
Siemens Junelight - Intelligent power storage that protects the environment, saves money, and paves the way for independence.
Work 5/7
Siemens Junelight - Intelligent power storage that protects the environment, saves money, and paves the way for independence.
Working as UX lead envisioning and defining the Siemens Junelight experience across platforms and devices, from an immersive product discovery, realtime sunlight possible savings according to user location, product configurator and installer services as certified partners. Working as well on the deinition of the visual style derivate from the brand workstream and related metodologies of application on digital environments, delivering as well a full MVP design system.
The work has been done in R/GA Berlin
Working as UX lead envisioning and defining the Siemens Junelight experience across platforms and devices, from an immersive product discovery, realtime sunlight possible savings according to user location, product configurator and installer services as certified partners. Working as well on the deinition of the visual style derivate from the brand workstream and related metodologies of application on digital environments, delivering as well a full MVP design system.
The work has been done in R/GA Berlin
Work 6/7 - Visual Design / User Experience / e-Commerce
Oz Racing - Web presence, a brand new platform to discover the whole compay product portolio and related partners, from dealers to car manfactures. Tires are the point of contact between the car and the asphalt.
Work 6/7
Oz Racing - Web presence, a brand new platform to discover the whole compay product portolio and related partners, ffrom dealers to car manfactures. Tires are the point of contact between the car and the asphalt.
I've been working as Creative Director from concept definiton to high level design execution for the client pitch. Envisioning all the UX model and the visual language defining the end user experience and related journeys in conjunction with a new visual metaphors to rapresent and visualize products and contents on digital mediums.
Work 7/7 - Product Design / User Experience / Visual Design
HERE Maplings - Marketplace for map lenses, discover, explore and add to your maps what you need from Hiking Trails to Gasoline Stations.
Work 7/7 - Product Design / User Experience / Visual Design
HERE Maplings - Marketplace for map lenses, discover, explore and add to your maps what you need from Hiking Trails to Gasoline Stations.
Work 6/7
HERE Maplings - Marketplace for map lenses, discover, explore and add to your maps what you need from Hiking Trails to Gasoline Stations.
Client: HERE
Year: 2014
Role: Principal Designer, Strategy
I've been working on a large scale of project when at HERE, in thise case, we were envisioning a marketplace where to discover and get map lenses for all type of needs: Parks, Sport, Art, Gasoline, Facebook events, Marathons and so on.
Get all maps you need at your finger tap.
Work 8/9 - Fashion Design / Communication Design
Atelier About - contemporary, with influence from the Berlin's underground music scene and culture, ABOUT express a stylistic revolution where aesthetics, research and influence from old subcultures are applied in equal and detailed measure for a new concept of non-gendered product.
Client: Atelier About
Year: 2015 to 2019
Role: Founder & Creative Direcotr
2018 Runway video: Here
I've been creating Atelier About fashion label in 2015 with the aim to inject a trojan horse in people perception of fashion. All the collection were expressing and bringing to light dear topics in the field of politics, social, cultural, for a total of 3 collections presented every year during Berlin fashion week. Atelier About got published by world class top magazine wuch as VOUGE Italia, L'Officiel Italia, Fuuucking young, I-D, Indie Magazine, ACTUNG Mode, WWD.
Being a self initiative, I've been working on: Designing the brand identity, Designing clothes, model casting, manifature control, adversting, Runway planning (concept,video projection, music development).
The brand is selling in 10 Countries.
> Vogue article here,
> Interview with Fuuucking young here
Work 9/9 - Branding / Exibiton Design / Storytelling
Puma Innovation - "lead the way to a zero-waste future" biodesign in conjuntion with Streamateria and Living Colour, the collection features biodegradable clothing that is dyed using bacteria and can be manufactured on demand to reduce waste.
Puma is a multinational corporation, brand and third largest manufacturer of sportswear in the world.
I was hired to define the Creative Direction when comes to Branding and Physical Exbition, defining the whole concept and storytelling in terms of narrative in the physical space and related visual lenaguage across all touchpoins. Due Corona Virus the exbibion had been postponed, this situation had a big impact to the naming as well from "Design to dyie" to "Design to fade".
The brand is introducing a collection of biodegradable sportswear, aptly named Design to Fade, as part of VDF's collaboration with Ventura Projects. Developed with the support of biodesign specialists Streamateria and Living Colour, the collection features biodegradable clothing that is dyed using bacteria and can be manufactured on demand to reduce waste.
